ALEXANDER JOHN PITHIE: JOURNALIST & EDUCATOR Alexander John Pithie Date of Birth: April 28, 1952 British Passport/Driving Licence

CAREER IN ASIA

Currently:

MARKETING CONSULTANT/EDITOR/CORRESPONDENT
Sheraton Grande Hotel/Starwood Group
Conceiving/editing/producing English advertising copy/Press Relations and promotional materials/in-house collateral for the entire hotel. Generated as part of the group's 5-star ongoing marketing objectives. Responsible for improving the hotel's global visibility and competitiveness. Assisted hotel win four quality awards in 2001.

Also: EDITOR Guide of Pattaya and Correspondent for Guide of Bangkok, Daily News, Bangkok Life, Big Chilli and Zone magazines. WEB EDITOR of WWW.ACMENEWS.IWARP.COM news web site.

CORRESPONDENT for Norway-Thai Chamber of Commerce

Managing Director: Madison Sheen Communications (http://madisonsheencommunications.50megs.com)


1994-2001 : BUREAU CHIEF
AFX/Financial Times/Agence France Presse
Established wire service news bureau/reporting on Thai economy/stock market/social order/ infrastructure. Managed, ran and administered national office with full satellite/LAN computer capability. Recruited and trained 8 qualified local staff. Local financial/economic coverage broadcast worldwide. Responsibilities included establishing combined full service bureau budget, staff compensation, office overhead and expenses.

1992-1994 : BUSINESS EDITOR
Thailand Times/Wattachak Group/Bangkok
Ran English language business section of local English language business newspaper with staff of 33, including full translation department. Responsible for editing all incoming copy, guiding editorial and news gathering strategy as well as tracking and reporting economic news.

1988-1992 : EDITOR/PUBLICITY & MARKETING CONSULTANT
Caterpillar Inc, Hong Kong
As a Marketing Consultant and Corporate News and Public Relations Editor, I ran regional corporate publicity and supervised production and editing of all English language regional marketing materials for the South East Asian region. Travelled extensively (Indonesia, South Korea, Malaysia, Thailand, Sri Lanka, Singapore) supervising and co-ordinating advertising and public relations efforts, media planning and co-operative advertising budgets of multi-million dollar dealerships within the Asian region. Designed, wrote and produced marketing/promotional materials including newsletters, brochures, manuals and videos. Supervised, managed and initiated country/regional news campaigns to promote Caterpillar products, services, achievements and corporate objectives. Supervised SE Asian dealer organisation cooperative advertising funding.

1983-1988 : EDITOR
Jeff Mann & Associates PR/Hong Kong
Ran and supervised multi-lingual editorial department of 8 journalists producing news, features and marketing copy for Philip Morris, Boeing Inc, Upjohn, Datacraft, Proctor and Gamble, Cathay Pacific, IBM, Unisys etc. Produced newsletters, advertising copy, press releases and full range of promotional literature and related contents for clients across Asia. Jeff Mann & Associates had offices in Hong Kong, Taipei, Manila, Singapore and Tokyo, and was the largest independent PR company in Asia before being acquired by Shandwick.

QUALIFICATIONS & INTERESTS

Education
1969-1972 : Aberdeen University, Aberdeen, Scotland
BA Ed/English

1972-1974 : Aberdeen College of Commerce
Dip Comm (Journalism)

Interests
Internet, web development, music, computers, writing fiction. Have developed websites and web business projects. Produce music. Play guitar.

IMPORTANT QUALITIES & ASSETS I am an experienced musician and stage performer and have appeared in major Hollywood movies. I regard this as a valuable qualification in education as I have some depth in the art of communication and experience in projecting a message or a method. My experience as a journalist has taken me through many industries and lifestyle scenarios, and has helped qualify me to judge personalities with some accuracy, and to react appropriately in situations where good communications are critical. Email me at my personal address